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This site states the following, "Dogs In Canada Top Dog Awards." We observed that the web site stated "where versatility meets intelligence, beauty and grace! Aussies that can do it all! We are proud to be a Candian Hall Of Fame II Kennel." It also stated " Proudly Producing Some Of Canadas Top Australian Shepherds in conformation, rally, agility and obedience! GCh Novacoast EZ To Love CGN. Emitt ended 2017 as the 9 Australian Shepherd in Canada, always breederowner handled. Emitt was just two years old." The header had Australian Shepherds as the highest ranking keyword. It was followed by aussies, Nova Scotia, and Canada which isn't as ranked as highly as Australian Shepherds. The next words the site uses is Novacoast Aussies. Novacoast Australian Shepherds was also included and will not be seen by web engines.